May 08, 2022
In ASK US ANYTHING
This offers an advertiser the most freedom in Special Database designing creative ads, but also relatively the most work to create. In order to use this ad type, a Google Ads/account must meet certain conditions. Gif, JPG or PNG Another possibility is to use GIF, JPG or PNG files as advertisements. With gifs a form of animation is possible, only the image quality Special Database will be less than an HTML5 ad. JPG and PNG files do not offer animation options. Responsive display ad The last ad type that can be used is a responsive display ad (RDA). With this ad type, an advertiser Special Database gives Google a number of 'components': images, headlines, descriptions and optionally videos. Google will create different ads by combining Special Database these parts. The big advantage of this ad type is scalability. Google can create different ad formats in no time and also test their content at the same time (the previously specified images, headlines, etc.). The disadvantage is that these ads look relatively less attractive Special Database than HTML5 ads. In addition, Google only shows which combinations score well, but not exactly the numbers. Also read: Seasonality: how to best distribute your Google Ads budget over the year targeting A major advantage of Special Database online marketing is the ability to accurately reach a target group. With campaigns in the Google Display Special Database Network, it is possible to use the following targeting criteria: Website users: it is possible to target all website users or specific website users (for example shopping cart abandoners). Similar Audiences: Here, Google takes input from the list(s) above and tries to build an audience that Special Database resembles your defined audience. Demographics: age, gender, parental status and household income. Affinity audiences: long-term interests. In-market audiences: areas of interest that individuals are actively Special Database involved in. Life Events: Important events in your target audience's life, such as starting a business or getting married.